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February 2020

Brand Twitter Unmasked: Meet 45 of the People Behind Your Favorite Accounts

Have you ever wondered who exactly it is dishing out fresh snark and challenging other brands to roast battles at @Wendys? Or who has a movie reference or a bad…

RSS Feed February 19, 2020

Canadians Can Now Sing Along With Facebook and Instagram

Facebook and Instagram are bringing a host of music features to Canada, including music stickers on Facebook and Instagram Stories, song lyrics on Instagram and…

RSS Feed February 19, 2020

The Guardian Invites Pedestrians in Berlin to Break Glass for Free Magazines

In a post-Brexit world, The Guardian has directed European readers to its international magazine in explosive fashion--by encouraging them to literally break glass…

RSS Feed February 19, 2020

What Are the Prospects of the IAB’s ‘Great Collab’?

Last week, the IAB played host to the industry's largest gathering since Google time-called on third-party cookies in its market-leading Chrome web browser. In conference…

RSS Feed February 19, 2020

These Are the Brands Gen Z and Millennials Hold Near and Dear

Hold onto your controllers (and maybe hug them, too): It appears that gaming has captured the hearts of Gen Z and millennials. According to a Brand Intimacy 2020…

RSS Feed February 19, 2020

IRS Seeks $9 Billion in Taxes From Facebook Over Sale of IP to Subsidiary in Ireland

The taxman is knocking on the door in Menlo Park, Calif., and he's carrying a pretty big bucket. The IRS brought Facebook to trial in a tax court in San Francisco…

RSS Feed February 19, 2020

OTAs and Metasearch Dominate Google’s Hotel-Related Keywords

Even though hotel brands have gone all in on direct booking campaigns, online travel sites like Booking.com and Hotels.com continue to dominate paid search advertising,…

RSS Feed February 19, 2020

Morgan Stanley Acquires ETrade in $13 Billion Deal

Multinational investment giant Morgan Stanley announced today that it is acquiring ETrade Financial Corporation in an all-stock purchase valued at $13 billion. According…

RSS Feed February 19, 2020

M.M.LaFleur Will Dress Any Woman Running for Office—Free of Charge

There's about to be a lot more M.M.LaFleur on the campaign trail. The women's workwear brand, founded by Sarah LaFleur, Narie Foster and Miyako Nakamura in 2011,…

RSS Feed February 19, 2020

Twitter Now Lets Users Add New Tweets to Old Tweets

Twitter's constant tweaks to improve conversation on its platform continued with its addition of the ability to add a new thought to an old tweet. The social network…

RSS Feed February 19, 2020

How Time’s Immersive VR Experience Is Emblematic of Its Dream to Build a Modern Media Company

It started with a photograph, if not a dream. As Mia Tramz, Time's editorial director of enterprise and immersive experiences, shuffled between meetings at the publication's…

RSS Feed February 19, 2020

Facebook Users Were Hungry and Thirsty in January

Drinking buttermilk is beginning to catch on in the U.S., helping to make it one of Facebook IQ's Topics to Watch for January 2020. Conversation about buttermilk…

RSS Feed February 19, 2020

Bloomberg Summons a New Meme Army; How Burger King Broke the Mold: Thursday’s First Things First

Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like…

RSS Feed February 19, 2020

MullenLowe’s Chief Strategy Officer Heads Back to The Martin Agency

Elizabeth Paul has left her post as MullenLowe's U.S. chief strategy officer to take on the same role at The Martin Agency. Previously, The Martin Agency's chief…

RSS Feed February 19, 2020

TikTok Adds a Family Safety Mode in U.K., Other European Markets to Follow

Video sharing application TikTok rolled out a new Family Safety Mode in the U.K. Wednesday, with plans to extend it to other markets in Europe in the coming weeks.…

RSS Feed February 18, 2020

Presidential Debates Often Fail Deaf Voters. SignVote Hopes to Change That

Imagine if you tried to watch tonight's presidential debate but couldn't understand what was being said. Now imagine if, after several such debates, you went to…

RSS Feed February 18, 2020