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These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

RSS Feed - November 8, 2019 - 0 comments

Denny’s, Nationwide and Walmart are among a small group of companies with multicultural advertisements that performed highly with African American, Hispanic and LGBTQ+ audiences. The cultural relevance of these analyzed ads, which were released over the past couple of years, were measured utilizing the ad metric CIIM (Cultural Insights Impact Measure), developed by The Association…

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