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Beyond Transparency, It’s Time to Start Maximizing Capability

RSS Feed - November 7, 2019 - 0 comments

Marketing investment as a percentage of sales varies significantly from brand to brand. Direct-to-consumer brands looking to gain immediate sales can find marketing costs represent more than 30% of their base, whereas more established brands may allocate between 5%-15% (P&G is famously at 11%). Increasingly, that cost is moving into areas such as ecommerce, customer…

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