A Young Girl Captures Christmas Magic From the Stars in UK Grocer Asda’s Holiday Ad
While one of Britain's favorite sports is rugby (the national team fell just short of the Rugby World Cup championship game this year in a final against South Africa),…
LinkedIn Spells Out Its 4 Principles of Trust
Trust on the non-professional side of the social network spectrum has been a hot topic in recent months, so LinkedIn, the network for professionals, sought to clarify…
NYC Marathon Runners Have a New, Natural Way to Cool Off
Tal Chitayat noticed the waste for the first time about two miles into Manhattan. Running the New York City Marathon last year, he had already trod through Staten…
Why One Ikea Location Suddenly Has Quotes Around Its Name
Typically, seeing quotes around a brand name would make you understandably wary, in the same way you'd be reluctant to eat something that someone described with…
Pinterest Refreshes Its iOS and Android Apps
The Halloween costumes are off, but Pinterest kicked November off with a refreshed look for its iOS and Android applications. Search is now in a main navigation…
Espolòn Tequila Pours One Out for ‘Fake News’ in Obituary Ad
In celebration of D?a de los Muertos, Espol?n Tequila hoped to put an end to "fake news" with an obituary in the New York Times. Espol?n Tequila wrote a literary…
Twitter’s Ban on Political Ads Is No Big Deal, Marketers Say
When Twitter CEO Jack Dorsey announced--in a series of tweets, naturally--that the platform would no longer accept political ad dollars in the lead-up to the 2020…
If You Want Ad Transparency, Stop Playing the Blame Game
With an estimated one-third of the U.S. programmatic display ad spend going to the so-called ad tax, the need for transparency is obvious. But a feud over two new…
Meet the 2 Prophets Who Predicted Every Silicon Valley Trend in This Fun Software Ad
Sometimes the only thing worse than missing the boat is seeing the boat, boarding the boat and then turning around and letting the boat sail away without you. (True…
It’s Time We Overhaul the Industry’s Narrative Around Mental Illness
This is a very difficult topic to write about, given my cultural background where "we don't talk about these things." However, the truth is that we must talk about…
Pinterest Reports 322 Million Global Monthly Active Users at the End of Q3
Pinterest reported revenue of $279.7 million in the third quarter of 2019, up 47% from $190.2 million in the year-earlier period, but its net loss soared 561% over…
Review: Apple TV+ Is Live, But It’s Not Worth Your $5 Yet
Two decades ago, Apple was in the midst of its "Think Different" campaign, an apt slogan for a company that has upended the tech world--and the entertainment industry--time…
Welcome to Streaming Video Hell Where There Are Too Many Choices and Not Enough Time
Apple, Disney, WarnerMedia and just about everyone who can configure a streaming server is getting into the direct-to-consumer (DTC) content business. There are…
Twitter’s Transparency Report Highlights Violations Caught By Its Systems
Twitter said more than one-half of tweets it took action on for abuse during the first half of 2019 were surfaced using its proprietary artificial intelligence technology,…
Barneys New York’s Fate Is Sealed After Authentic Brands Acquisition Gets Court Approval
Barneys New York's bankruptcy woes have come to an end--and likely, so has the store's storied history as a standalone retailer. On Oct. 31, a New York State bankruptcy…
YouTube Shares Its Top 10 TrueView for Action Direct-Response Ads for 2019
Grammar may not come across as the most exciting topic, but it was compelling enough to drive an ad from grammar checking application Grammarly to the top spot on…