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October 2019

A Young Girl Captures Christmas Magic From the Stars in UK Grocer Asda’s Holiday Ad

While one of Britain's favorite sports is rugby (the national team fell just short of the Rugby World Cup championship game this year in a final against South Africa),…

RSS Feed October 31, 2019

LinkedIn Spells Out Its 4 Principles of Trust

Trust on the non-professional side of the social network spectrum has been a hot topic in recent months, so LinkedIn, the network for professionals, sought to clarify…

RSS Feed October 31, 2019

NYC Marathon Runners Have a New, Natural Way to Cool Off

Tal Chitayat noticed the waste for the first time about two miles into Manhattan. Running the New York City Marathon last year, he had already trod through Staten…

RSS Feed October 31, 2019

Why One Ikea Location Suddenly Has Quotes Around Its Name

Typically, seeing quotes around a brand name would make you understandably wary, in the same way you'd be reluctant to eat something that someone described with…

RSS Feed October 31, 2019

Pinterest Refreshes Its iOS and Android Apps

The Halloween costumes are off, but Pinterest kicked November off with a refreshed look for its iOS and Android applications. Search is now in a main navigation…

RSS Feed October 31, 2019

Espolòn Tequila Pours One Out for ‘Fake News’ in Obituary Ad

In celebration of D?a de los Muertos, Espol?n Tequila hoped to put an end to "fake news" with an obituary in the New York Times. Espol?n Tequila wrote a literary…

RSS Feed October 31, 2019

Twitter’s Ban on Political Ads Is No Big Deal, Marketers Say

When Twitter CEO Jack Dorsey announced--in a series of tweets, naturally--that the platform would no longer accept political ad dollars in the lead-up to the 2020…

RSS Feed October 31, 2019

If You Want Ad Transparency, Stop Playing the Blame Game

With an estimated one-third of the U.S. programmatic display ad spend going to the so-called ad tax, the need for transparency is obvious. But a feud over two new…

RSS Feed October 31, 2019

Meet the 2 Prophets Who Predicted Every Silicon Valley Trend in This Fun Software Ad

Sometimes the only thing worse than missing the boat is seeing the boat, boarding the boat and then turning around and letting the boat sail away without you. (True…

RSS Feed October 31, 2019

It’s Time We Overhaul the Industry’s Narrative Around Mental Illness

This is a very difficult topic to write about, given my cultural background where "we don't talk about these things." However, the truth is that we must talk about…

RSS Feed October 31, 2019

Pinterest Reports 322 Million Global Monthly Active Users at the End of Q3

Pinterest reported revenue of $279.7 million in the third quarter of 2019, up 47% from $190.2 million in the year-earlier period, but its net loss soared 561% over…

RSS Feed October 31, 2019

Review: Apple TV+ Is Live, But It’s Not Worth Your $5 Yet

Two decades ago, Apple was in the midst of its "Think Different" campaign, an apt slogan for a company that has upended the tech world--and the entertainment industry--time…

RSS Feed October 31, 2019

Welcome to Streaming Video Hell Where There Are Too Many Choices and Not Enough Time

Apple, Disney, WarnerMedia and just about everyone who can configure a streaming server is getting into the direct-to-consumer (DTC) content business. There are…

RSS Feed October 31, 2019

Twitter’s Transparency Report Highlights Violations Caught By Its Systems

Twitter said more than one-half of tweets it took action on for abuse during the first half of 2019 were surfaced using its proprietary artificial intelligence technology,…

RSS Feed October 31, 2019

Barneys New York’s Fate Is Sealed After Authentic Brands Acquisition Gets Court Approval

Barneys New York's bankruptcy woes have come to an end--and likely, so has the store's storied history as a standalone retailer. On Oct. 31, a New York State bankruptcy…

RSS Feed October 31, 2019

YouTube Shares Its Top 10 TrueView for Action Direct-Response Ads for 2019

Grammar may not come across as the most exciting topic, but it was compelling enough to drive an ad from grammar checking application Grammarly to the top spot on…

RSS Feed October 31, 2019