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How Rihanna Established Herself as an Institution in the Makeup and Apparel Worlds

RSS Feed - August 6, 2019 - 0 comments

Brands that stand the test of time share one distinct characteristic: seamless positioning. A successful brand identifies a niche population of consumers, serves them a product they can’t get elsewhere and creates a buyer experience that remains unique. We’ve seen examples of this in companies like Adidas, which grew from sports apparel to a lifestyle…

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