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Hearst Magazines Will Target You in Print Based on What You Read Online

RSS Feed - August 6, 2019 - 0 comments

Hearst Magazines is tracking what readers click online and using those behaviors to serve the same magazine subscribers targeted ads in print. Called MagMatch, the offering is a product from the Hearst Data Studio and will first go live in the most recent issue of Elle magazine. But the ads could also appear in other…

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