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Disney Wraps First Combined Upfront With 5% Revenue Increase

RSS Feed - August 6, 2019 - 0 comments

Disney has completed its first upfront as a combined, expanded portfolio, securing overall ad revenue increases of 5%, according to the company. After completing its $71.3 billion purchase of 21st Century Fox in March, Disney saw double-digit CPM (cost per thousand viewers reached) increases across all dayparts for ABC, and low double-digit hikes in cable…

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