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August 2019 | JADIS Interactive Agency
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August 2019

After More Than 70 Years, Cincinnati Agency Northlich Closes Its Doors

Independent Cincinnati agency Northlich has announced that it is closing as of today. In a brief statement, the agency said "industry challenges and prevailing market…

RSS Feed August 29, 2019

How One L.A. Agency Is Cracking Open a Window Into Chinese Consumer Data

In digital marketing, when getting a view of even the most rudimentary audience figures, there is a relative amount of democratization in tools available. The smallest…

RSS Feed August 29, 2019

Can You Spot All 15 Mario Kart Easter Eggs in This Ad for the Game’s Mobile Debut?

There are very few video games that have managed to transcend consoles, eras and generations of fans to become immovable forces in pop culture. And of those, can…

RSS Feed August 29, 2019

Is Amazon Marketplace Out of Control?

Third-party marketplaces allow Walmart and Amazon to expand the range of goods they offer and give customers more choice, which, in turn, breeds loyalty. Or at least…

RSS Feed August 29, 2019

Indie Beauty Expo Gives Emerging Brands a Space to Connect in Real Life

Earlier this month over 240 beauty brands set up shop at Pier 94, a massive event location on Manhattan's west side, at the fifth annual Indie Beauty Expo. Over…

RSS Feed August 29, 2019

How the Cruise Industry Handles Hurricane Season

Terry Thorton has been following Hurricane Dorian since before it was a gust of wind out in the Caribbean. As the vice president of nautical and port operations…

RSS Feed August 29, 2019

When to Choose Between a Lawsuit or Filing a Challenge With the NAD

A competitor has engaged in high-profile false advertising, and your CEO wants to use an enforcement hammer with more weight than a cease-and-desist letter. Or maybe…

RSS Feed August 29, 2019

Weather Channel Teams With State Farm for Hurricane Dorian Preparation Video

With Hurricane Dorian expected to hit Florida as soon as Monday, The Weather Channel has rolled out another of its Immersive Mixed Reality (IMR) segments, which…

RSS Feed August 29, 2019

TBWAMelbourne Created a Colorful Fleet to Welcome Climate Activist Greta Thunberg to NYC

Greta Thunberg made quite the entrance to New York. After sailing across the Atlantic for two weeks on an emissions-free yacht, the 16-year-old climate change activist…

RSS Feed August 28, 2019

Marriott, the World’s Largest Hotel Chain, Evicts Mini Toiletries

The small bottles of toiletries know by leisure and business travelers alike are one step closer to becoming extinct as Marriott International, the world's largest…

RSS Feed August 28, 2019

IBM Serves Up an Ace With AI at the US Open

For anyone attending the U.S. Open, the tournament has become much bigger than simply watching the tennis matches. Between activations from American Express and…

RSS Feed August 28, 2019

Once Upon a Time, the DeLorean Promised to Lay Rubber Through the Automotive Industry

Long before a modified DeLorean took Marty McFly back to the future, it was the future. In late 1980, America was abuzz over the DMC-12, the stainless-steel roadster…

RSS Feed August 28, 2019

Mattel Thinks ‘Beyond Toys’ to Expand Iconic Brands Like Barbie

The world of toys has gone far beyond dolls and action figures on store shelves, and Mattel is taking its well-loved brands to a new realm: screens. Janet Hsu, chief…

RSS Feed August 28, 2019

32 Years Ago, McDonald’s Tried to Trademark ‘Mc’—It Didn’t Work

Earlier this year, McDonald's lost a legal battle in the E.U. after attempting to keep Irish burger chain Supermac from expanding. Burgers weren't the issue; it…

RSS Feed August 28, 2019

Lurching Toward Oblivion, Sears Stores Have Actually Been in Trouble for a Long Time

During the first week of August, Sears, the once-imperious retail giant that pioneered catalog shopping anchored malls across the country, announced it was closing…

RSS Feed August 28, 2019

How America Temporarily Lost Its Mind Over a Pudgy Doll With Yarn Hair

It's not often that an ad campaign works so well that a brand has to yank it for the sake of maintaining civic order. But, 36 years ago, it happened to a toy company…

RSS Feed August 28, 2019