After More Than 70 Years, Cincinnati Agency Northlich Closes Its Doors
Independent Cincinnati agency Northlich has announced that it is closing as of today. In a brief statement, the agency said "industry challenges and prevailing market…
How One L.A. Agency Is Cracking Open a Window Into Chinese Consumer Data
In digital marketing, when getting a view of even the most rudimentary audience figures, there is a relative amount of democratization in tools available. The smallest…
Can You Spot All 15 Mario Kart Easter Eggs in This Ad for the Game’s Mobile Debut?
There are very few video games that have managed to transcend consoles, eras and generations of fans to become immovable forces in pop culture. And of those, can…
Is Amazon Marketplace Out of Control?
Third-party marketplaces allow Walmart and Amazon to expand the range of goods they offer and give customers more choice, which, in turn, breeds loyalty. Or at least…
Indie Beauty Expo Gives Emerging Brands a Space to Connect in Real Life
Earlier this month over 240 beauty brands set up shop at Pier 94, a massive event location on Manhattan's west side, at the fifth annual Indie Beauty Expo. Over…
How the Cruise Industry Handles Hurricane Season
Terry Thorton has been following Hurricane Dorian since before it was a gust of wind out in the Caribbean. As the vice president of nautical and port operations…
When to Choose Between a Lawsuit or Filing a Challenge With the NAD
A competitor has engaged in high-profile false advertising, and your CEO wants to use an enforcement hammer with more weight than a cease-and-desist letter. Or maybe…
Weather Channel Teams With State Farm for Hurricane Dorian Preparation Video
With Hurricane Dorian expected to hit Florida as soon as Monday, The Weather Channel has rolled out another of its Immersive Mixed Reality (IMR) segments, which…
TBWAMelbourne Created a Colorful Fleet to Welcome Climate Activist Greta Thunberg to NYC
Greta Thunberg made quite the entrance to New York. After sailing across the Atlantic for two weeks on an emissions-free yacht, the 16-year-old climate change activist…
Marriott, the World’s Largest Hotel Chain, Evicts Mini Toiletries
The small bottles of toiletries know by leisure and business travelers alike are one step closer to becoming extinct as Marriott International, the world's largest…
IBM Serves Up an Ace With AI at the US Open
For anyone attending the U.S. Open, the tournament has become much bigger than simply watching the tennis matches. Between activations from American Express and…
Once Upon a Time, the DeLorean Promised to Lay Rubber Through the Automotive Industry
Long before a modified DeLorean took Marty McFly back to the future, it was the future. In late 1980, America was abuzz over the DMC-12, the stainless-steel roadster…
Mattel Thinks ‘Beyond Toys’ to Expand Iconic Brands Like Barbie
The world of toys has gone far beyond dolls and action figures on store shelves, and Mattel is taking its well-loved brands to a new realm: screens. Janet Hsu, chief…
32 Years Ago, McDonald’s Tried to Trademark ‘Mc’—It Didn’t Work
Earlier this year, McDonald's lost a legal battle in the E.U. after attempting to keep Irish burger chain Supermac from expanding. Burgers weren't the issue; it…
Lurching Toward Oblivion, Sears Stores Have Actually Been in Trouble for a Long Time
During the first week of August, Sears, the once-imperious retail giant that pioneered catalog shopping anchored malls across the country, announced it was closing…
How America Temporarily Lost Its Mind Over a Pudgy Doll With Yarn Hair
It's not often that an ad campaign works so well that a brand has to yank it for the sake of maintaining civic order. But, 36 years ago, it happened to a toy company…